Episode Transcript
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It's time for another episode of the
Franchise Business Radio Show, broadcasting live their
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probos is channel studios in Atlanta,
sponsored by franchise intellect. Knowledge of the
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franchise community for franchise selection. More
Info at franchise intellectcom, also made possible
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in part by franchise dot city,
a better way to buy a franchise.
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More Info at franchise dot city.
And France served the world's largest franchise consulting
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and expansion organization. More Info at
Frand servecom. Now here's your host,
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certified franchise consultant, Pamela Curry.
Hello, this is Pamela Curry, certified
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franchise consultant and the host of Franchise
Business Radio, coming from you live at
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the probosis channel studios in Atlanta.
As a reminder to our listeners, the
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franchise business radio shows mission is to
have a platform to bring business professionals together
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to connect, educate and collaborate to
serve the franchise community and those considering franchise
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ownership. Really excited about having two
great guests on the episode today. Our
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first guest actually comes to us from
brand worth, Dave Kyle. He is
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president, Chief Operating Officer of Frand
worth, and just to let you guys
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know, who is frand worth?
Frand worth is a growth equity firm that
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partners with and accelerates the growth of
emerging brands. They bring over four hundred
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and fifty years of franchising experience to
their partners, such as lash lounge,
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city row, Madison, read Scoa, the Bar Code title boxing and several
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affiliate brands. Dave, really excited
to have you as a guest. Welcome
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to the franchise business radio show.
Thanks so much, Dam well, I'm
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happy to be here. Wonderful.
Well, let's to look a little bit
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about your background for our listeners.
It's my understanding that you are a four
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time franchise CEO. Most recently led
the Lash Lounge, which is we know
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as a friend worth brand and growing
franchise system that offers semi permanent eyelash extensions
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in locally owned luxurious salons. Really
I need to be right now, but
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prior to friend worth, you actually
were the CEO of pure bar. Before
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that, you served as the inaugural
chairman and CEO for the honey baked ham
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company, bringing the honey big brand
and businesses together after fifty nine years of
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running as several separate entities, while
a lot of experience there. In addition
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to that. Yeah, and and
you know, in addition to that,
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you are on the Global Management Team
of ECO lab, led the integration for
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their a billion now co merger and
prior to that you're at general mills is,
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president of the Hogan Dosh Shop Company
and Director of Corporate Development. And
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you are a fellow Midwesterner, are
not? I'm not from Michigan, but
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it appears that you got your Bachelor
Story and industrial and operations engineering from the
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University of Michigan and an MBA from
the University of Kansas. That's it.
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Yeah, it's really a tale of
to its two separate parts of career.
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That the first half is really in
need fortune. Five hundred company but three
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to lay general metals and Eagle lab
and and then I moved in a franchise
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and found it love with it.
In the first brand that I had the
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opportunity to lead was the hiding that
shock company that has some seven hundred shops
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around the globe. So really got
introduced to it, then fallon level it
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and then have been an ever sent. Yeah, it had the joy of
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having four different video ships, as
we know, put franchise and visits.
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Yeah, I can appreciate that blended
background and it brings a lot of experience
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to the business world. Now,
Dave, I know that you share leadership
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insides via lessons on Purposecom and you
have founded the nonprofit company franchise for good.
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Tell our listeners a little bit about
franchise for good. How did that
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come come to be? Yeah,
it really came about this combining my love
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franchise and in it for a while. We all know how cool that is,
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and and the backbone of the the
as a franchise or what we do,
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which is provide the tools of the
playbooks and the support for franchise youse
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operate their own businesses. So it
it came by combining that love of franchising
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in the tools that we bring with
my interest to give back. You know,
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I've had a very successful career and
I spent most of two thousand and
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nineteen in this really cool program called
half time where you you know people that
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have had some success in the first
part of their life and really explore.
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Kay, how do you go give
back for the second half of Your Life?
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Since I spent, you know,
an entire year just exploring what that
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could be and the idea that came
out of that the franchise for good.
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You know, many people have tried
to apply our nonprofit skills, our franchise
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skills, in the nonprofit space,
namely Ben and Jerry's. Back when I
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was part of Hogano site. Combined
Haganjot, Hagan dots and Ben and Jerry's
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together in the deal and got to
know their partner shops, which were cool.
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They would put them in underserved areas
and employ people that perhaps would be
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otherwise unemployable. So it was a
good effort, but it just didn't sustain
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and so I knew there was a
better way and that's where the idea franchise
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for good came from, really to
effectively just helping nonprofit scaling grow, leveraging
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all the franchise system models and best
practices that many of us know. So
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when we think about franchising, are
there any specific things that really what can
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franchising truly of for to nonprofits?
You know, most franchise these are certainly
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active in the local community and that's
the first way, you know, we
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very much give back. I know
that the International. Frantis Association of whom
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Fran Worth, and I know many
of your listeners are a member, has
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franchising give back, which again is
very service base, so recognizes and encourages
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local service, and a row arc
and others are big contributing members of that.
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But one thing that that I believe
is under surf. There's one point
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two million nonprofits in the United States
and they need to scale. They often,
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just like any for profit business,
reached that place. So they've got
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a founder who has been growing their
mission but tends to be stuck locally,
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you knows, dependent on found our
people that are donating and they need to
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they need tool to survive, they
need to scale and and that, I
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think the new thing, and what
franchise for good is set out to do
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is as provide that type of school
kits and nonprofit. So bring what we've
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been doing for hundreds of years in
the Franchise Setting to the nonprofit base.
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And if someone wanted to kind of
tap into that and learn more about these
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tools that franchise for good as offering, would there be some would they contact
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you or is there a place that
they could go online to learn about that?
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Yeah, Famla there's we just actually
launched this last week, franchise for
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good dot Org. The we're a
Bible one, two three, a nonprofit.
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HMM, and so we just we
help scale both large nonprofit in a
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consultancy basis and even my dream is
that we even go after smaller nonprofit and
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maybe are small have a good social
mission. We helped them yet. So
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franchise for good dot org is where
they can learn more. Excellent and just.
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I mean, and it sounds like, like you said, there's so
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many different nonprofits that are out there. Are you focused on a particular vertical
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or is it? Is it really
completely open? Yeah, we the first
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customer that we landed was a gentleman
made Pat Hamil, who I've met through
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the Halftime Program and pad is the
largest home builder in the State of Colorado.
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Runs the company called hope with homes
is company was purchased by Berkshire,
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Hathaway Warren Buffet from Okay and as
they're doing a big roll up. Yeah,
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so not a bad first customer,
but that what's rot. You're halfway.
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But so pat had a vision to
go create a million jobs, are
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trained a million people in trade jobs
in the home building industry. You may
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know this, but there's a dearth
of skilled labor and things like plumbing and
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carpentery and electricians, and yet there's
close to double degenera plinty of that.
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So what pad did was create something
called the Colorado Home Building Academy that he
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trained people, so people that maybe
were underemployed or looking for a second career,
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train them and how to go be
a carpenter, plumber, an electrician,
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and trained a couple of thousand people. Well, his dream was to
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go do this for a million.
So he needed a partner to scale.
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So I was looking, you know, have all these great franchise school looking
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for something a scale. Pat Needed
something a scale. So we together created
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built strong academy. We just watched
it last week. We're going to go
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to over twenty cities around the US
to just go get after creating trade jobs.
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So exprising that gap between those unemployed
both and the seven hundred thousand from
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open trade jobs. So yet not
a bad first customer. Were really excited
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to see this begin to take shape. You give me the name of the
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academy again. It's called build a
strong academy. Build strong a cast academy.
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Wow, really like that and and
I actually like the mission vision not
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only of creating jobs but the whole
trade because, you know, I personally
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just think things are going to becoming
full circle even more and more and somehow
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the trades have gotten lost over the
years and they're coming back. So yeah,
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you know that used to be back
when islands in high school there was
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shop class and you could get training
in schools and there are still some community
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colleges that offer them training programs.
But well, there's nothing quite like this.
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So we've partnered with the Home Building
Institute, which is the government associated
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nonprofit organization, Hbi, who's the
certification body. We've partner with them.
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Were partnering with the local homeboaders associations. So we're we couldn't be more excited
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about it. But your question was
what verticals do we approach? And so
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it doesn't really matter. It's just
like franchising. You know, we we
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had friend worth, have several different
verticals that we operate in, so building
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to beauty brands. You mentioned some
of those fitness brands. You know.
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I it doesn't really matter the vertical, just like enfranchising the schools. They
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are that are needed to scale and
support local franchise. These are similar same
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in the nonprofit space. So the
in market doesn't really matter. It's more
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about having a founder or leadership teams
wants to scale and grow in the right
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way. You know, just established
that Cup of partnership makes sense and and
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it's my understanding that the ARO football
player and quarterback to the New Orleans thanks
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drew breese, has engaged in all
of this. What is what is his
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role? Yeah, drew, as
many of you may know, drew breese
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is, in addition to being the
the touchdown leader and you know for sure.
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You know, First Time Hall of
Fame Award. He he's also a
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franchise so he's a Jimmy Jones will
say, in the franchise Z. He
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the Franchiseqa walk on. Yes,
and he joined Fran worth, our team,
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last summer. So he is part
of our executive team here at Fran
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worth and really, as he's considering
his post football career, really is going
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to spend his his brand and his
expertise not just as a Francis but also
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as a multi unit franchise or.
But he also has just got a deep
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passion for the people of Louisiana in
Orland and he's shone just incredible you know,
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back in her Hurricane Katrina. Just
locally, has done two five million
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dollar bids for the people of in
food security here more recently through covid times.
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But drew also got a passion for
job creation. So he's actually going
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to be our champion in New Orleans
to go create a build strong academy in
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the world. So we couldn't be
more excited about that. Not only a
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partner of frand worth but, you
know, really going to be a sponsors
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what we're going to do with build
strong, with cat to mean in franchise
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for good any one. That is
great and you know what it's it when
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you think about different communities, I
do think about the professional athlete community because
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they start young, they retire early
from that career and they're try do I
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font, identify what's going to be
their next chapter in life, and Franchising
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is such a great opportunity for them. I've worked with quite a few retired
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professional athletes and I would say you
know, if you're looking to start your
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next career, you may want to
consider franchising because you get the training,
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the support, you get the playbook
to follow. So another so true.
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I've even seen Handel of the spouses
of professional athletes as well. I just
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hope to two of them two weeks
ago and I would agree partially. You
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know, affinity for fitness in our
beauty brands. That that's been a really
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great part. So we in the
last time is an example. We have
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a the spouse of a professional football
player, kicker, who's franchise you.
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So I agree with you. It's
a great way to do that. Apply
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those business bills that maybe got put
on hold for a bit while they were
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doing the professional athlete thing. MM. But I whole hardly agree with the
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Tamal on that. Yeah, makes
sense. So let's talk a little bit
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about Fran Worth. Tell us about
Fran worth. You describe it a little
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bit in the open. Probably the
simplest way to think about all is that
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we help build franchise systems. So
we have companies that it's really the way
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we're doing it for one of Oakwood
homes businesses, one college tosam that does
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home services businesses. So we build
franchise systems for the people. Someone's got
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a great idea. They want to
turn it into a franchise we built.
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So that's the first thing we do. And the second thing we do is
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we have a whole team, and
you mentioned it, four hundred and fifty
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years of experience team in all the
different functional verticals that are franchise or needs
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and we partner with them. But
we partner with emerging brands. Last Lounge
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is probably the best example of that, where we partner with the founder who
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had dick open units and then we
bring the expertise and things like legal,
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finance, supply chains, real estate
construction, all of the things that a
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franchise z wants to know that their
franchise or has taxiings in the week.
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Partner with these brands that we help
grow the last lounds. We Group from
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those six units in more than a
hundred and nine open today and that business
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is its absolutely booming. We do
it really into verticals. So we've got
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a suite of fitness brands. City
row is one that we're growing right now.
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The rowing modality both peaks fitness,
title boxing were growing now and in
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the bar code is their most recent
and we're that's getting ready for your partic
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people their potential franchise. These out
there. The Bar Code is getting ready
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to get sold here in the US. And then are the second grouping is
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in in beauty. So we what's
been happening in beauty is to move from
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the big salons you got everything done
into those peaks. So much like what
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happened in fitness from you know,
ten, twelve years ago, it's happening
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in beauty. So we're in the
last science, which is a lash only
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salon, where with Scolla, which
is spacial only salon. And that is
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the weak many of your listeners may
have heard of the matter. To read
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count of Garrett, who does color
only, and so their color bars popping
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up. There's swelve open and so
that will be coming next year to the
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franchise community. So that we do
that. And then the third thing we
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do is we offer ways to drive
efficiency for franchise doors. We do that
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we have a captive pick and path
operation. So, boy, I wish
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I had this as I was leading
companies like pure bar or hunting the camp.
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But if the one stop shop for
all the things that franchise release from
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their initial package to just their overall
the film. So if they need as
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leisure or their lashes or glues or
wait whatever that is. We have a
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fillmer center that does that and then
we have a brand new offering called Fran
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work that people can find on the
Frand work, let's I so Fran work
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is it? That the truly coop
purchasing of things that pay will and insurance
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and property cavity insurance and HR legal
support that any franchise or franchise door and
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Curche it, they just go to
pray without combat Fran Work and they can
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purchase along with leverage their power,
you know, with hundreds and hundreds of
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other franchise the franchises. So hopefully
that's a simple enough explanation of what we
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do. Very healthful, you know
how actually, you know, I I
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made me think of a couple things
there, Dave and I. It's interesting
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because I've been in the franchise community
now for about twenty five years and I
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always share with people there's two sides
of the business equation. You have the
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entrepreneur, the founder of the business
concept, who really has refined those proven
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methods of operations and now is looking
to take that concept and grow it through
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a franchising strategy. But where they
don't have the knowledge and experience is on
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the second half of that business equation, which is to really understand how do
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I go about effectively, you know, packaging this business, growing it through
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a franchise system, like you said, with all of those areas that are
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needed, the legal finance, the
real estate, the construction. So yeah,
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and be able to take their idea
and then transfer it to the you
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know, to a franchise operator.
So again, yeah, I think.
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Yeah, I'm start to interrupt you. No, absolutely say so about I
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think rand worth of the head.
To have an organization like Fran Worth.
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That is when I see a new, emerging franchise take off, when they
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get that expertise in place. That's
a game changer. It's really I agree.
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I think it's founders are amazing people
who have this passion for a new
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idea and new space, and we
think having the founder as part of the
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business is super important. All them. But you're right, but scaling something
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is different than, you know,
running a handful of unity. So I
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do think for your listeners to recognize
its important ask questions about the franchise or,
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you know, I we believe having
the founder engage to keep the vision
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alive, you know, the core, whether it's exercise or a beauty regime.
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It's super important, but also as
equally as important is having a,
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you know, professional team around them
to do yeah, you're not going to
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both be depth in fitness or beauty
and also in a fair legal or finance
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and supply chain and real estate.
So yeah, I agree and I think
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that the choices that are our company
partners have made. They said, look,
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I'm I want a partner with somebody
like brand with to bring the expertise
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to really help row my woe my
business. And so we found funny disproportionate
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number of women founders. Almost all
of our founders are women. Mus To
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our leaders are women, and often
women. You know, sadly have a
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hard time raising private equity money or
venture capital money. That needs change.
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That is changing, but it's really
disproportionate. So we end up finding the
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wonderful brands who have these founders who
were just so passionate and want to grow
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and want to take whatever that is
into the market place. So that's really
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we found our niche. They're those
partnerships. Partner with found is bringing all
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that back office and scaling things that
we use a franchise for good for our
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nonprofit customers and then are at trand
with for a for profit customers. Well
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said, well said, David is
just. It's been a pleasure having you
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as a guest on the franchise business
radio show. Anything else you would like
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to share with our listeners before we
have our next guests, which is a
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fellow colleague of yours? Yeah,
well, you're getting you're getting ready here
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from Meg Roberts, who was one
of the best leaders and franchising that I
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know. She was molly made.
I'm sure she'll tell you all this and
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and follow me as video at the
last time. You're into a real tree
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is a constant professional. Were stilly
to have talent and members of the frand
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worth team like bag. So you're
going to enjoy the next conversation. Thank
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you, I'm what's so much for
having me. Please, people, go
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check out franchise for good dot Org
and and watch US grow. It's going
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to be a fun N I'm looking
forward to watching the journey. Thank you,
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Dave. If you have a great
day. Thanks for sharing. Thanks
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Sam here by now. God Bye. I'm going to go ahead and leave
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the recording going. Brian will edit
this in a second here. So let's
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go ahead and take the call from
back. I'm going to call her now.
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Really need to Redo anything? And
you guys okay with Oh no,
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it's perfect. Yeah, we're good
to go. All right, we'll enjoy
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the weather up there. We'll see
you. Okay, thank you. What
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that? I'm sorry, Damas you
said. Oh, okay, I'm sorry.
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Well, we'll let you go so
we can reach out to MAG here
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and we'll get okay, all right, thank you, guys, did it.
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Thanks for you. Take care.
Okay, so I forgot about the
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pre interview segment. I was watching
the clock, the running Tuck in the
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recording. But yes, we should
make you. This is nice. Hey
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make this is a rich, the
producer for the franchise business radio. Hey,
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rich hower, you, I was
just calling you. I'm just number.
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So there was a little bit of
confusion. No, no, no,
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you had the right number, but
we were just wrap it up with
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Daves, so we couldn't take your
call at the same time. So priorogize
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my boss. I get it.
Throw me under the bus. Yeah,
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I've PAM had nothing to do with
this. Yeah, so, speaking of
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Pama, I'm going to turn you
over to Pam here for a second for
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our pre interview and then we'll start
the recording. But just housekeeping anything you
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have nearby if you can silence at
computers at might have notifications, alerts that
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might go off on your laptop kind
of thing, as well as what might
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be on your risk and apple watches
or any other devices. But having said
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that, have a enjoyable conversation and
you'll this is the pre interview. So
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before we start recording, I'm going
to turn you over to pay M man.
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Hey, meg, pleasure a really
well. Thank you. Excited to
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have you on the show and we'll
go ahead and we'll lead in. It's
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gonna you know it, we'll have
this as one episode, just to let
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you know. So and Dave.
Yeah, Dave was just saying wonderful things
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about you and your leaderships, so
I'm looking forward to sharing that with our
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listeners. He's kind. I'm kind. I think. One other thing.
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At the end, as she signs
off, we're going to play it out,
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throw like a jingle music, whatever
you may hear that that. If
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you want to hang afterwards, y'all
can talk, but other than that that'll
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wrap up the show. But let's
go ahead and start the interview. The
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guys. Sounds good. Well,
we just heard from from Dave Kyle,
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who's the president and COO frand worth, and now we have the pleasure of
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having a fellow colleague of his as
a guest as well, Meg Roberts,
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and Meg Roberts is also with Fran
worth. Like to share a little bit
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about her background and then get her
insight on the franchise community. Mac actually
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joins joined Fran worth as an operating
partner in two thousand and eighteen, where
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she serves as CEO and president of
the last laund she brings a proven track
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record of leadership, growth and marking
expertise to the lounge. And Maggett's my
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understanding that what you really take pride
in is your franchise relationship skills and that
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you really enjoy building a system of
success and, of course, satisfaction.
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Is that that is that is most
certainly true. Yeah, it's been an
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industry that I discovered. Now,
you know to say, Oh, I
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just discovered it day before yesterday,
but it's been been almost fifteen years that
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I've been working in franchising and and
the first thing that I always say to
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people when they asked about the industry
is just how satisfying it is to no
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work and support so many different people. It's really it's really something special to
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have that opportunity and, and I
think a very seriously their relationships, their
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their professional of course, that they
also become very personal when you're working so
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closely with people on on something that
is ultimately, you know, their dream
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of business success. So I love
that aspect of it. You've got a
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friend in every city. Yes,
that's good. I like that. You're
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right, it's a relational business.
Right now, you begin your career and
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Franchising at service brands. Enter Service
print international, where you served as VP
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of marketing overseen both molly made and
Mr Handyman or. Your primary focus there
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was on national brand marketing in digital
strategy. And then in two thousand and
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twelve, you became the youngest president
to lead the molly made brand, a
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system over two hundred units, where
you then built a team of operations and
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marketing experts to lead the branded to
a new era of success. And in
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addition to that, you are named
Crane's Detroit magazine forty under forty and featured
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in an episode of the Ad Series
Be the boss and, as a fellow
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female professional. I really admire and
appreciate that you serve the women's Franchise Committee,
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the next Gen Committee and have joined
the IFA in Urns Franchise Association board
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of Directors here in two thousand and
twenty and actually, prior to I train
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the franchise world, Meg spent eight
years in marketing and television advertising. And
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by understanding that, you hold a
Bachelor of Arts degree from the University of
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Michigan and a Master of Arts and
marking research from Michigan State University, and
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I want to talk about that later. Yeah, that's a little that's a
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little uncommon. It's funny as you
read that sort of generous CV report there
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and realizing that I'm getting old,
because it's quite a quite a long time
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ago that I was working in Chicago
and advertising starting out in my career.
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But you mentioned a forty under forty
and that's such as distant memory to me.
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I need to start working on the
fifty under fifty because I've only only
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got two years left. That was
quite an honor at that time in my
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career and really just a wonderful thing
to be acknowledged for. But again,
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I'm nearly ten years ago. So
it is what it is. That pictures
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probably getting a bit faded, as
they say. Yes, Bedwood, whether
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I know there's some wisdom. Right, wisdom comes with that. That's true.
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Let's let's hope so. So I
note that you you obviously right now
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with your focus with friend worth is
the last lounge, and want to talk
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a little bit about that. Did
you know, David, explain to our
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listener listeners earlier that the last land
offers semi sin Te eyelish extensions as locally
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owned luxurious salons? And we've obviously
come upon a very interesting time when you
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think about personal care services. Talk
about learning, right, we're always having
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new experiences and learning. What?
What did you learn about your franchise's during
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the COVID nineteen crisis? Well,
you know, I'm not talking specifically about
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the industry, which I hope to
talk about that during this interview of course,
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but really the most important aspect of
learning for us as a system was
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just how cohetive and collaborative and supportive
we were of one another as a newer
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brand. You know, we've been
around for about ten years, but as
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a newer brand in terms of just
such accelerated growth. We've got a hundred
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brand new franchise who really have been
at this for less than twenty four months,
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and the first twelve months of franchise
ownership is is really tough and when
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you have so many people at it
all all together. We've had weathered a
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storm, so to speak, of
getting going and getting getting started and really
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feeling good about what we were doing. That hard work and the timing of
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that, as it were. You
know, Covid came on the heels of
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US turning that sort of metaphorical corner
into really hitting our stride. So we
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were tested. Our Franchise V had
already been tested through some hard times and
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recently overcoming those hard times. So
we were we were ready, we weren't
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intimidated, we were resilient and everyone
came together. We communicated every day,
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supported one another and every way possible, from business and rent relief PTP to
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ches, be one another's support system
and kind of that franchise e therapy that
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would be enduring that time. So
what was revealed to me that I already
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knew but was really cemented was the
character of the franchise among the lounge team
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just absolutely incredible character, resiliency and
willingness to help one another and while get
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you through just about anything. There
was no fear. There was no fear.
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Yeah, actually, you know,
you just really stayed at one of
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the greatest value points being a franchise
and that's being part of a system.
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Right, a lot of people,
I, as franchise, can so a
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lot of people people, why don't
I just do that on my own?
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Wow, good, good luck.
That's very isolating, you know, to
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be part of a system, have
fellow franchise's so when life comes at you
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to be able to collaborate is to
your point. Yeah, absolutely, and
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you know, I'm such a big
believer and small business ownership and entrepreneurship and
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and I love independent small businesses.
Franchise is are exactly that. But what
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we have, as you mentioned,
is a unique support system and and that
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word isolation really resonates with all of
us today, because, whether we were
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able to remain open or come back
to providing our services, we have been
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isolated in different ways from our teammates, from our family members, from our
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neighbors and so forth. And to
have a community where you can get on
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a green call with fatwen other franchise
these if you do nothing more than to
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say hey, how are you doing, and you know that you're all experiencing
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the same thing, is really,
really a powerful, powerful testiment to what
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makes franchising so valuable for business owners. Yes, so I've trashed. You
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learn anything about yourself during this time? I did well, I mean I
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learned a whole lot of things right. I wish I could say I was
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one of those incredible people who learned
Spanish during covid but I didn't find time
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for that. I discovered that I
need to make sure that I create some
406
00:33:12.920 --> 00:33:17.359
balance in my life. When you're
working from home and your coworkers are children,
407
00:33:17.480 --> 00:33:21.599
that's a little bit different than working
from home when your kids used to
408
00:33:21.640 --> 00:33:25.599
go to school. So I've always
preached about, you know, integrating work
409
00:33:25.680 --> 00:33:29.789
in life, and my children are
a big part of my work life because
410
00:33:29.829 --> 00:33:32.869
it's all it's all related. But
when you are at home all the time,
411
00:33:34.069 --> 00:33:37.029
you've got to create some isolated spaces. Nothing well, so that you
412
00:33:37.109 --> 00:33:42.579
can close that door and not see
the computer every minute of every day.
413
00:33:42.660 --> 00:33:45.819
Otherwise you'll find yourself in front of
it. But what I learned about myself
414
00:33:46.140 --> 00:33:52.420
was how much I really enjoyed being
part of the support network. To as
415
00:33:52.500 --> 00:33:57.890
the CEO, there's an incredible amount
of pressure and expectation to lead and I
416
00:33:58.329 --> 00:34:04.529
drive and that environment I really love
to problem solved and guide a group of
417
00:34:04.650 --> 00:34:09.079
people to a place of success and
comfort and in a sensive security, which
418
00:34:09.199 --> 00:34:13.480
is important during this time that I
learned about myself, that that I need
419
00:34:13.960 --> 00:34:16.239
to reach out as well, that
I needed some support, whether it was
420
00:34:16.719 --> 00:34:20.880
a pad on the back from a
franchise or, you know, an add
421
00:34:20.880 --> 00:34:24.829
a girl from one of my colleagues, because you get tired and when you're
422
00:34:24.869 --> 00:34:30.030
giving and getting and giving, it's
important to also just get a little bit
423
00:34:30.110 --> 00:34:34.190
of an injection of feedback or support. So I learned that I can be
424
00:34:35.550 --> 00:34:39.420
vulnerable and that it's okayed and not
always have to be in control and and
425
00:34:40.179 --> 00:34:44.739
powerful, if you will, that
there's something real and also things that,
426
00:34:44.860 --> 00:34:47.539
you know what I think don't need
the afternoon and then need the afternoon to
427
00:34:47.619 --> 00:34:52.409
myself and recognizing how to Pat a
self care during a time period that is
428
00:34:53.010 --> 00:35:01.489
is trying for everybody. Great Life
messed lessons. There a great message on
429
00:35:01.809 --> 00:35:07.480
a kind of kind of give back
from person strown into business and you think
430
00:35:07.519 --> 00:35:09.559
about the last lounge. Like you
said, it was a very testing time
431
00:35:09.920 --> 00:35:16.480
for many businesses and still is.
What do you think the long term impact
432
00:35:16.679 --> 00:35:22.150
of Covid on the lounge will be? You know, it's it's a great
433
00:35:22.150 --> 00:35:27.150
question and I know so many business
owners in different categories are thinking about that
434
00:35:27.269 --> 00:35:31.070
today and I've been inspired to hear
from friends and categories that are that are
435
00:35:31.590 --> 00:35:37.739
driving and finding me ways to to
really execute and the experts during a difficult
436
00:35:37.820 --> 00:35:42.980
time. I'll tell you what the
last lounge. When I took this position,
437
00:35:43.139 --> 00:35:45.460
coming from, you know, very
secure position and in or the longest
438
00:35:45.500 --> 00:35:52.849
serving president has a very solid vertical
in house cleaning, I thought so interesting.
439
00:35:52.929 --> 00:35:54.929
That's so exciting. I'm really willing
to take this week. But I
440
00:35:54.969 --> 00:36:00.849
didn't know much about last extensions and
realistically it's about an eight percent awareness of
441
00:36:01.050 --> 00:36:07.159
the service among our target audience.
But that's pretty small. That blooming and
442
00:36:07.440 --> 00:36:15.039
what I learned and witnessed first hand
during the covid crisis was just how loyal
443
00:36:15.880 --> 00:36:19.829
members and our guests are to the
service but also to their stylists. They
444
00:36:19.949 --> 00:36:23.309
form these relationships, you know,
they're comfortably laying and what we referred to
445
00:36:23.429 --> 00:36:28.349
as the last nap for ninety minutes
every two weeks and they they get to
446
00:36:28.429 --> 00:36:31.190
chat, they get to relax.
Your eyes are closed, you can't be
447
00:36:31.469 --> 00:36:37.539
interrupted by your phone. So we
discovered how much are members really missed up
448
00:36:37.619 --> 00:36:42.059
and we missed that feeling of a
retreat. Well, the other thing that
449
00:36:42.219 --> 00:36:49.250
we've recognized is that there's so much
emphasis on our eyes, particularly now that
450
00:36:49.369 --> 00:36:53.570
we're wearing bath right. So more
and more people are discovering this service and
451
00:36:54.170 --> 00:36:59.969
businously is booming, and I say
that recognizing that there are lots of businesses
452
00:37:00.050 --> 00:37:05.119
that are suffering right now. So
I want to acknowledge that and we are
453
00:37:05.280 --> 00:37:08.159
really pleased, and we're not taking
it for granted, that people are enjoying
454
00:37:08.199 --> 00:37:15.869
our services and they're very seen and
secure and following every precaution that we can
455
00:37:15.429 --> 00:37:20.829
to provide that service. So it's
it's been fun to see that this is
456
00:37:21.110 --> 00:37:24.190
not a trend, this is a
beauty standard and one that makes people really
457
00:37:24.269 --> 00:37:28.469
feel great, particularly when you're behind
a camera all day long. You know,
458
00:37:28.510 --> 00:37:30.780
if you can wake up and and
hop out of bed in your lashes,
459
00:37:30.820 --> 00:37:34.619
what great you punched down in front
of that same camera all day.
460
00:37:34.659 --> 00:37:37.019
If we can be a small part
of creating that confidence. It really is
461
00:37:37.099 --> 00:37:45.889
terrific. Well, I admittedly said
as I get old, or did other
462
00:37:45.969 --> 00:37:50.409
eyes get puffy or anything to make
some better, I'm all about that's right.
463
00:37:50.849 --> 00:37:52.889
That's right and you're right. It
is a boost of confidence, and
464
00:37:53.250 --> 00:37:58.880
so our beauty treatments being a lot
to us. What a what do you
465
00:37:59.360 --> 00:38:02.880
and, as you know, as
president and and CEO of Lash Lounge,
466
00:38:04.920 --> 00:38:10.719
you have to have been that visionary. What what are your biggest opportunities in
467
00:38:10.880 --> 00:38:16.190
the next twelve months for the lounge? I think our biggest opportunity in the
468
00:38:16.309 --> 00:38:22.110
next twelve months, and most importantly, is to continue to support our franchise
469
00:38:22.150 --> 00:38:27.030
us through what I imagine is going
to be a continued difficult time. So,
470
00:38:27.699 --> 00:38:30.900
rather than looking, you know,
way out into the future as to
471
00:38:30.980 --> 00:38:34.139
what's the next big strategy or the
next big development, I want to be
472
00:38:34.260 --> 00:38:37.820
country and just as protecting their cash
will right, they need to be in
473
00:38:37.940 --> 00:38:44.929
a position of strength should we emerge
without an additional flow of covid or if
474
00:38:44.969 --> 00:38:47.369
we were to, you know,
unfortunately, have another concerned. So my
475
00:38:47.610 --> 00:38:52.170
greatest priority, although it's not,
you know, the exciting strategic shining object
476
00:38:52.250 --> 00:38:57.840
and my greatest priority is their long
term viability over the next twelve months.
477
00:38:58.320 --> 00:39:01.760
Beyond that, what I see for
the business is an opportunity for us to
478
00:39:01.920 --> 00:39:07.679
really expand the awareness of our services
and do that in a way where we're
479
00:39:07.719 --> 00:39:15.510
using our campaign, whether it's online
or promotional strategies, to invite new customers
480
00:39:15.670 --> 00:39:20.989
into the full you know, medical
professional really enjoyed a service. They're used
481
00:39:21.030 --> 00:39:24.139
to wearing masks all day long.
So what can we do to make our
482
00:39:24.300 --> 00:39:30.059
services more accessible to other group of
people who might not have considered lash extensions
483
00:39:30.139 --> 00:39:34.860
before? So I see some big
P our opportunities for us in the future
484
00:39:35.699 --> 00:39:39.730
to talk more about this brand.
Also think with the last lounge being really
485
00:39:39.809 --> 00:39:46.530
the leader in the luxury experience and
what is really our to receive consultation,
486
00:39:47.929 --> 00:39:53.519
customization and care, really to leverage
that aspect when people are more concerned than
487
00:39:53.599 --> 00:40:00.159
ever and more deserving than ever of
the real, really good service that is
488
00:40:00.280 --> 00:40:04.800
provided with all precautions. So yeah, see, I see a very bright
489
00:40:04.880 --> 00:40:10.750
feature for us and I absolutely in
someone who is ambitious about growth and continued
490
00:40:10.789 --> 00:40:15.630
to development. But right here and
now, the most important things are those
491
00:40:15.670 --> 00:40:20.429
hundred and twelve franchise the swans that
have open doors and you know, ten
492
00:40:20.510 --> 00:40:23.699
and fifteen employees and a couple hundred
members. That's my priority. Wow,
493
00:40:23.980 --> 00:40:27.940
that's a lot right there. That's
that. Those are we were talked about
494
00:40:27.940 --> 00:40:35.579
career creation, our job creation with
Dave earlier and what you just shared there
495
00:40:35.969 --> 00:40:43.929
is a testimony on how the franchise
community creates jobs and we got agree.
496
00:40:44.329 --> 00:40:46.849
I do, and that's something worse. So proud of that. The last
497
00:40:46.889 --> 00:40:52.199
sounds, I'll tell you what.
As young people who were exploring careers in
498
00:40:52.280 --> 00:40:54.599
cosmicology and more and more, you
know, coming from the service in the
499
00:40:54.639 --> 00:41:00.519
street, I'm recognizing that, you
know, a college education incredibly valuable thing.
500
00:41:01.079 --> 00:41:07.989
So to are the trades and seeing
like cosmetology certifications and degrees that you
501
00:41:07.110 --> 00:41:12.949
can often kinds have subsides or even
peed for if you choose that career path
502
00:41:13.030 --> 00:41:15.949
while you're in high school. So
the last sound is exploring ways for us
503
00:41:15.989 --> 00:41:22.739
to create scholarships for young people to
encourage more and more young women and men
504
00:41:22.780 --> 00:41:29.099
who are interested in cosmetology to discover
this particular vertical because it's not well known
505
00:41:29.380 --> 00:41:34.409
and it really is a great way
to make a great living and it's a
506
00:41:34.570 --> 00:41:38.329
career. We don't consider it a
job really is a career and artist doing
507
00:41:38.650 --> 00:41:45.409
something that we take a great amount
of pride and training and offering free training
508
00:41:45.530 --> 00:41:49.599
to our employees to help them augment
what learning may say traditionally have. So
509
00:41:49.840 --> 00:41:53.599
job creation. I call it career
creation with the last songs, because it's
510
00:41:53.679 --> 00:42:00.719
absolutely is well beyond that wage that
we know. It's essential and job creation
511
00:42:00.760 --> 00:42:04.909
at a minimum. I like that. What other quick little topic that came
512
00:42:04.949 --> 00:42:07.949
up with Dave and I are you
know how it kind of goes back to
513
00:42:08.070 --> 00:42:13.150
this for the gender equality and it's
really nice because we're starting to see some
514
00:42:13.429 --> 00:42:19.340
walls drop, no matter what kind
of trade or vertical you're in your career
515
00:42:19.420 --> 00:42:22.940
path, whether it's in beauty right, or if it's women who are becoming
516
00:42:23.300 --> 00:42:29.900
CEOS like yourself. Can you speak
to anything like that and regret to as
517
00:42:30.130 --> 00:42:37.769
a very successful female professional and CEO, any any thoughts around that? Yeah,
518
00:42:38.010 --> 00:42:42.730
certainly. You know, as a
woman in business in general, we
519
00:42:42.969 --> 00:42:46.519
want to look out for one another
and make sure that there is equality and
520
00:42:46.599 --> 00:42:52.000
opportunity for women, for minority for
everyone really in the workplace, and I
521
00:42:52.079 --> 00:42:55.519
feel I've been I've been blessed,
I've been lucky. You know, some
522
00:42:55.639 --> 00:42:59.949
timing and things have gone my way, for certain, but I'll tell you,
523
00:43:00.030 --> 00:43:02.949
as as a woman in the service
industry, for a long time you
524
00:43:04.429 --> 00:43:07.030
felt as though you were a minority, and then becoming a president, our
525
00:43:07.150 --> 00:43:14.900
CEO and Franchising is uncommon for a
woman and I'm very proud to have achieved
526
00:43:14.980 --> 00:43:22.380
that and to continue to build and
encourage and manage women into higher positions as
527
00:43:22.460 --> 00:43:24.260
power. But there's also a little
bit of an inverse. In the dauty
528
00:43:24.420 --> 00:43:30.329
industry, it's dominated by women.
So we have to be conscious about equality
529
00:43:30.849 --> 00:43:36.730
and acceptance of men in our industry
as well. And my partner, John
530
00:43:36.769 --> 00:43:39.889
Cohen, who's the executive by its
president of the last lounge, is the
531
00:43:40.050 --> 00:43:45.920
only male on our team. For
gess what. He's absolutely critical and it
532
00:43:45.119 --> 00:43:50.480
is uncommon. So the REVERSI needs
to be considered as well. You know,
533
00:43:50.559 --> 00:43:53.519
we just need to always have our
eyes open to being certain that we
534
00:43:53.639 --> 00:43:58.269
finding the best and right people for
the position, to be it a man,
535
00:43:58.389 --> 00:44:00.550
a woman, a person of color, but that we're we're open minded
536
00:44:00.750 --> 00:44:05.949
to who suits the role and who's
going to bring the best dust to the
537
00:44:06.030 --> 00:44:08.989
team. Yes, yes, very, very well said. Okay, I
538
00:44:09.099 --> 00:44:12.500
got to have a little bit of
fun. We're going to circle back around,
539
00:44:12.539 --> 00:44:17.539
as we kind of mention this when
we were giving our listeners. You
540
00:44:17.619 --> 00:44:28.130
know your background. We're obviously moving
here into football season, Meg and the
541
00:44:28.250 --> 00:44:34.570
big ten conference is starting in three
weeks. I see obviously that you went
542
00:44:34.650 --> 00:44:43.000
to University of Michigan as well as
Michigan State University. Those are big rivals
543
00:44:43.119 --> 00:44:50.599
schools. So the big question is, are you blue or green? I
544
00:44:50.920 --> 00:44:57.869
am one hundred percent made in blue. I grew up in Ann Arbor and
545
00:44:58.110 --> 00:45:02.550
just desperately wanted to go to the
University of Michigan. I'm really proud that
546
00:45:02.630 --> 00:45:09.699
I also went to Michigan State University
and absolutely incredible academic institution and I think
547
00:45:09.739 --> 00:45:14.940
they probably beating us more than we've
beat them in the last decade in football.
548
00:45:15.139 --> 00:45:17.699
But I am one hundred and ten
percent of Michigan football fan it.
549
00:45:17.900 --> 00:45:22.289
I am really excited that big ten
football is coming back because for me,
550
00:45:22.530 --> 00:45:27.010
with a boyfriend who is a Clemson
Fan, I am so tired of hearing
551
00:45:27.050 --> 00:45:31.329
about Clenson football. I can't can't
wait to be focused on Michigan, even
552
00:45:31.369 --> 00:45:35.690
if we aren't the team we were
two decades ago. You can always have
553
00:45:36.920 --> 00:45:39.880
no no orange and purple then right. That's no, no, not for
554
00:45:40.000 --> 00:45:43.880
me, and I'm glad you didn't
say you were yellow, blue and green.
555
00:45:43.920 --> 00:45:45.079
Right then, get in. I
went on the and that one that
556
00:45:45.159 --> 00:45:47.440
would not go. Yeah, no, No, if you know Michigan,
557
00:45:47.519 --> 00:45:52.989
you know it's amaze and blue.
Well, it has been such a pleasure
558
00:45:52.070 --> 00:45:57.190
having you as a guest on the
franchise business radio show. Before we wrap
559
00:45:57.269 --> 00:46:00.789
up, is there anything else that
you would like to share with our guests?
560
00:46:01.349 --> 00:46:06.780
You know what I what I'd like
to express is just gratitude for you
561
00:46:06.900 --> 00:46:09.860
hosting this program. I think it's
so valuable for us to create opportunities,
562
00:46:10.300 --> 00:46:15.019
blogs, radio shows, white papers, etcetera, to help educate people about
563
00:46:15.139 --> 00:46:20.369
franchising and how to get into the
business. What's the lookout for? There's
564
00:46:20.530 --> 00:46:23.409
so many wonderful opportunities. Of course
I love the last founder. We have
565
00:46:23.929 --> 00:46:29.570
plenty of opportunities for people who are
interested in small business ownership and and love
566
00:46:29.650 --> 00:46:34.000
that recurring revenue model. But more
than anything, as a as a participant
567
00:46:34.000 --> 00:46:38.360
in this industry, I just appreciate
their roles and the efforts of so many
568
00:46:38.480 --> 00:46:42.960
to make sure that we protect him
preserve what is a great opportunity for so
569
00:46:43.159 --> 00:46:46.829
many to find work, to find
a profession and to work in corporate America
570
00:46:46.829 --> 00:46:51.630
as a franchise or and, more
importantly, to have that courage to become
571
00:46:51.710 --> 00:46:54.869
a franchise be and take that leak
with a great brand. Well, thank
572
00:46:54.909 --> 00:47:00.349
you for that. I do appreciate
it. As a certified franchise consultant and
573
00:47:00.429 --> 00:47:04.380
the host of Franchise Business Radio Show. The reason why this show was found
574
00:47:04.460 --> 00:47:07.659
it was to do exactly that,
to be a platform that's bringing business professionals
575
00:47:07.699 --> 00:47:13.780
together. So we're connecting, we're
educating, we're collaborating and we're serving you.
576
00:47:13.980 --> 00:47:16.489
Now the franchise can it valuable,
valuable work. I appreciate it.
577
00:47:16.809 --> 00:47:23.090
Thank you very much, Mag thank
you again and pleasure to meet you.
578
00:47:23.170 --> 00:47:27.849
Virtually there are new our new was
here to meet you too, and go
579
00:47:28.090 --> 00:47:37.800
blue. Take Care, have a
great weekend, but I thank you again
580
00:47:37.840 --> 00:47:40.519
for joining Pamela Carey and her guest
for the Franchise Business Radio Show sponsored by
581
00:47:40.840 --> 00:47:45.469
franchise intellect. Knowledge of the franchise
community for franchise selection, more INFO at
582
00:47:45.750 --> 00:47:51.550
franchise intellectcom, also made possible in
part by franchise dot city, a better
583
00:47:51.550 --> 00:47:54.590
way to buy our franchise. More
Info at franchise dot city and friends serve
584
00:47:54.750 --> 00:48:00.059
the world's largest franchise consulting and expansion
organization. More Info at Frand servecom.
585
00:48:00.460 --> 00:48:04.900
Use the social media links here to
share today's show and check out more episodes
586
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