Fitness Machine Technician and Powers Brand Communications on Franchise Business Radio

May 14, 2020 00:34:07
Fitness Machine Technician and Powers Brand Communications on Franchise Business Radio
Franchise Business Radio
Fitness Machine Technician and Powers Brand Communications on Franchise Business Radio

May 14 2020 | 00:34:07

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Hosted By

Pam Currie

Show Notes

Interested in Franchise Ownership?Contact Pamela Currie to receive a COMPLIMENTARY Consultation on Selecting a Franchise.Pamela Currie, Host of the Franchise Business Radio show and Founder of Franchise Intellect, Inc. www.FranchiseIntellect.comMobile: 847-970-8765Email: [email protected] learn more about guest topics, contacting a guest or becoming a guest on the Franchise Business Radio show simply email [email protected] Machine Technician and Powers Brand Communications on Franchise Business RadioWith 35 years of experience in the fitness industry, selling equipment, owning retail locations, and owning and managing fitness centers, Don Powers saw an opportunity to provide a necessary service, a business based solely on repairing and maintaining fitness equipment.He founded Fitness Machine Technicians, based in the Philadelphia region, in 2002 to specialize in the maintenance and repair of exercise equipment for gyms, corporations, hotels, and private residences – basically everywhere fitness equipment is used. The model was so successful that he decided to franchise the company.Today the award-winning Fitness Machine Technicians franchise has locations in more than 90 territories across the country, with franchise opportunities currently available to sales and marketing pros interested in fitness and looking to run a service-based business based on a proven operating model. The company was ranked as one of the fastest-growing franchisees in 2019 by Entrepreneur magazine and grew from two franchisees in October 2018 to over 90 territories sold by the end of February 2020.Topics:• What Does the Franchisee Need to Know About PR as They Open in a New Market?• How to Maximize Your Local Grand Opening with PR• How to Sustain Momentum• Franchisor PR: Promoting Your Brand on a Regional and National LevelWebsite and/or Social Media Links:https://fitnessmachinetechnicians.comhttps://www.linkedin.com/in/don-powers-22246b1In her role as Vice President at Powers Brand Communications, Karen brings more than 20 years of PR experience working with a variety of national and regional clients on communication components ranging from media relations and digital content, to event planning and community outreach. She has particular expertise driving awareness for both franchisor brands and local franchisees through targeted media and community outreach.Topics:• What Does the Franchisee Need to Know About PR as They Open in a New Market?• How to Maximize Your Local Grand Opening with PR• How to Sustain Momentum• Franchisor PR: Promoting Your Brand on a Regional and National LevelWebsite and/or Social Media Linkshttps://powersbc.comhttps://www.linkedin.com/in/karen-murray-61a3885The Franchise Business Radio show is a platform to bring together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.Spotlighting Leaders in the Franchise Industry, experts in funding, legal, marketing and consulting.Franchise Business Radio hosted by:Pam Currie, FounderFranchise Intellect, IncMade possible in part by:Host Pamela Currie, Franchise Intellect, visit: http://www.FranchiseIntellect.comAlso made possible in part by:Franchise City, visit http://www.Franchise.cityFranServe, visit https://franserve.com/To nominate or submit a guest request visit: http://www.OnAirGuest.comTo view guest photos from this show, visit: http://www.ProBusinessPictures.com
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Episode Transcript

WEBVTT 1 00:00:03.240 --> 00:00:06.839 It's time for another episode the Franchise Business Radio Show, broadcasting live for their 2 00:00:06.879 --> 00:00:10.830 pro business channel studios in Atlanta, sponsored by franchise intellect. Knowledge of the 3 00:00:10.869 --> 00:00:16.750 franchise community for franchise selection. More Info at franchise intellectcom, also made possible 4 00:00:16.829 --> 00:00:20.190 in part by franchise dot city, a better way to buy a franchise. 5 00:00:20.589 --> 00:00:25.379 More Info at franchise dot city. And France serve the world's largest franchise consulting 6 00:00:25.539 --> 00:00:30.500 and expansion organization. More Info at Frand servecom. Now here's your host, 7 00:00:30.620 --> 00:00:37.890 certified franchise consultant, Pamela Curry. Welcome back for another great episode of Franchise 8 00:00:37.969 --> 00:00:41.890 Business Radio. This is your host, Pamela Curry, coming to you live 9 00:00:41.969 --> 00:00:46.250 from the pro business channel studios in Atlanta. As a reminder to our listeners, 10 00:00:46.289 --> 00:00:50.759 the franchise business radio shows mission is to have a platform to bring together 11 00:00:51.159 --> 00:00:57.000 business professionals to connect, educate and collaborate to serve the franchise community and those 12 00:00:57.119 --> 00:01:00.359 considering franchise ownership. Very excited about our show today and, as we all 13 00:01:00.399 --> 00:01:03.349 know, in this environment we're in, a lot of our guests are now 14 00:01:03.549 --> 00:01:07.390 virtual, but I do want to go ahead and I want to welcome dawn 15 00:01:07.629 --> 00:01:14.629 powers with fitness machine technicians. Very unique franchise opportunity and we're going to learn 16 00:01:14.629 --> 00:01:19.019 more about that today. In additionally that, we have the PR from and 17 00:01:19.099 --> 00:01:23.219 we have Karen Marie with us as well and she's going to talk to us 18 00:01:23.219 --> 00:01:27.540 a little bit about you. What do you do when you have a franchise 19 00:01:27.579 --> 00:01:32.969 opperation tunity? What are some great ways to have public relations and marketing and 20 00:01:33.129 --> 00:01:37.170 Best Practices there? Let's go ahead and welcome our guests. Dawn, welcome 21 00:01:37.209 --> 00:01:41.890 to the franchise business radio show. Thanks Dan. It's really excited to be 22 00:01:42.010 --> 00:01:45.409 here. I'm a faded to US share some of my experiences. Definitely. 23 00:01:45.450 --> 00:01:51.519 Karen also wanted welcome you. Welcome to the franchise business radio show. Thank 24 00:01:51.560 --> 00:01:55.239 you much, fans, happy to be here. Excellent. Let's tell our 25 00:01:55.280 --> 00:02:01.390 listeners down a little bit about fitness machine technicians. And in your background for 26 00:02:01.629 --> 00:02:07.950 thirty five years you received experience in the fitness industry, selling equipment, owning 27 00:02:07.150 --> 00:02:13.229 retail locations and owning and managing fitness centers, and it's my understanding that you 28 00:02:13.270 --> 00:02:19.500 saw an opportunity to provide a necessary service a business based solely on repairing and 29 00:02:19.979 --> 00:02:25.780 maintaining fitness equipment. So you found a fitness machine technicians, which is based 30 00:02:27.139 --> 00:02:30.569 just outside the Philly region there, back in two thousand and two and you 31 00:02:30.729 --> 00:02:38.210 specialize in the maintenance and repair of exercise equipment for gyms, corporations, hotels, 32 00:02:38.449 --> 00:02:44.639 private residents, basically everywhere fitness equipment is used. So the model has 33 00:02:44.680 --> 00:02:49.560 been very successful, so much so that you actually decided to franchise the business 34 00:02:49.599 --> 00:02:53.560 and that's what we're going to be talking about today. Before we dive into 35 00:02:53.599 --> 00:02:55.439 that, I also want to let our listeners know when we think about the 36 00:02:55.639 --> 00:03:04.430 growth you've been experiencing, you have been recognized as a award winning franchise and 37 00:03:04.750 --> 00:03:10.310 currently have more than ninety territories across the country with franchise opportunities currently available, 38 00:03:10.469 --> 00:03:15.659 obviously in an areas that are not taken. So anyone that's interest in fitness 39 00:03:15.699 --> 00:03:22.180 and looking to run a service based business definitely would want to inquire about fitness 40 00:03:22.300 --> 00:03:27.330 machine technicians. You've also been ranked as one of the fastest growing franchises in 41 00:03:27.449 --> 00:03:32.930 two thousand and Nineteen by Entrepreneur magazine and grew from two franchises in October two 42 00:03:32.969 --> 00:03:38.729 thousand and eighteen two over ninety territories by the end of February, two thousand 43 00:03:38.729 --> 00:03:43.919 and twenty. First I just want to say congratulations to you down thanks very 44 00:03:43.919 --> 00:03:46.960 much. It's been a real ride, believe me, I'm sure it has. 45 00:03:46.120 --> 00:03:49.360 In you know, I like to joke a little bit say you know 46 00:03:49.560 --> 00:03:53.639 you're almost a part of what I call the eighteen percent club. What prizes 47 00:03:53.680 --> 00:03:59.349 many, many people are there are over threezero active franchises that are out there 48 00:03:59.750 --> 00:04:03.949 and only about eighteen percent of them actually hit that hundred unit mark, true 49 00:04:03.990 --> 00:04:08.349 milestone, and you're almost there. So that's great. I'm going to talk 50 00:04:08.349 --> 00:04:12.060 about that. What's helped you get there? But first things first. Tell 51 00:04:12.180 --> 00:04:17.939 us about fitness machine technicians. When did you have this Aha moment? So 52 00:04:18.660 --> 00:04:24.490 it's a pretty good story. I've been in the fitness industry my entire lifely 53 00:04:24.889 --> 00:04:27.649 got my matters and something university, bubba Blah. I had my stores, 54 00:04:27.649 --> 00:04:30.490 as you mentioned before. I also was in the health club space and I 55 00:04:30.649 --> 00:04:34.689 was a MoD. I was the manager own duty. My job was basically 56 00:04:34.889 --> 00:04:40.839 to take care of membership and take care of the equipment. The biggest frustration 57 00:04:41.040 --> 00:04:45.959 that I had was with the fitness equipment, with break I would call service 58 00:04:46.000 --> 00:04:49.000 provider. I would set up an appointment with the service provider, show up 59 00:04:49.439 --> 00:04:53.629 on the on that Dayton time. No, it drove me nuts. You 60 00:04:53.709 --> 00:04:58.709 know that the provider would come a day early, a day late, you 61 00:04:58.790 --> 00:05:00.189 know, an hour early, an hour later. It drove me nuts. 62 00:05:00.230 --> 00:05:04.110 So so, finally I got out of the Health Club business and in two 63 00:05:04.189 --> 00:05:11.180 thousand and two I stumbled across and Exercise Equipment Repair Company for sale. It 64 00:05:11.300 --> 00:05:13.779 was a little mom and top company. I said, you know what, 65 00:05:14.540 --> 00:05:17.420 with my pants experience in business and fitness equipment, this might be a good 66 00:05:17.420 --> 00:05:23.250 idea that there is definitely a void that needs to be filled here, because 67 00:05:23.290 --> 00:05:27.529 this industry is full of mom and pops. So basically, I said, 68 00:05:27.769 --> 00:05:30.290 let me see what I can do with it. So so I basically threw 69 00:05:30.290 --> 00:05:32.449 a tool bag on my back. I walked the street, I went from 70 00:05:32.449 --> 00:05:35.360 job to job. I had to learn about the business, I had to 71 00:05:35.399 --> 00:05:40.079 learn about the company, as I had to learn about my competition, and 72 00:05:40.279 --> 00:05:44.000 it took me longer to learn how to fix equipment then it did to knock 73 00:05:44.040 --> 00:05:47.519 up the competition. Knocking off the cup competition was one thing and learning the 74 00:05:47.600 --> 00:05:51.870 equipment was the other thing. So, basically, once I learned how to 75 00:05:53.069 --> 00:05:57.949 not up the competition. The business really started to grow and in two thousand 76 00:05:57.949 --> 00:06:01.269 and ten I started to think about franchise. And that's that's what I said, 77 00:06:01.310 --> 00:06:04.220 you know, back back in two thousand and five, I said I 78 00:06:04.379 --> 00:06:09.180 have something really specially yeah, and I think I can take it. And 79 00:06:09.379 --> 00:06:12.620 it took another couple of years. Two Thousand and ten I started thinking about 80 00:06:12.620 --> 00:06:15.500 it and then here we are now. Wow. Well, well, obviously 81 00:06:15.540 --> 00:06:17.769 you're onto something and you hit on something. There is when you have a 82 00:06:17.850 --> 00:06:23.329 fragmented market with a lot of mom pause. That's when franchising really serves as 83 00:06:23.329 --> 00:06:30.970 a great growth strategy. So I'd curiosity. Another important component to any business 84 00:06:30.089 --> 00:06:35.040 is understanding. Who is your end customer? So, for fitness machine technicians, 85 00:06:35.079 --> 00:06:43.319 who is the ideal and customer that your Franchisees are servicing? So the 86 00:06:43.519 --> 00:06:49.149 end customer is basically anybody who has a piece of exercise equt. You can 87 00:06:49.230 --> 00:06:51.910 be in their home, it can be in there, it can be in 88 00:06:51.949 --> 00:06:56.750 their health club, it can be in their company, any place where there's 89 00:06:56.750 --> 00:07:02.259 an exercise equi. So we service hotels, we service apartment we service COMMINIUMS, 90 00:07:02.300 --> 00:07:08.300 we service physical therapy senter we service, first responders, police, fire 91 00:07:08.339 --> 00:07:13.420 department, which we give a discounts, of course. Basically anywhere where there's 92 00:07:13.420 --> 00:07:16.209 a piece of exercise, but universities and schools, like high schools and race 93 00:07:16.209 --> 00:07:20.250 schools, are one of our biggest clients. Colleges are probably number two on 94 00:07:20.329 --> 00:07:24.769 our revenue pool, believe believe it or not. Wow. So anywhere were 95 00:07:24.810 --> 00:07:30.759 the piece of Putts. That makes perfect sense. And now you didn't this. 96 00:07:30.839 --> 00:07:32.199 I'm just to give over this virtual environment. Now that you're saying that 97 00:07:32.360 --> 00:07:36.480 you know, because you're right, you are servicing residents. So whether it's 98 00:07:36.560 --> 00:07:43.519 commercial, whether it's residential, whether it's a hotel or corporation, there's there's 99 00:07:43.680 --> 00:07:48.629 multiple customer bases that are out there and available to you. How how do 100 00:07:48.670 --> 00:07:55.790 you think you've disrupted the market place? That's that's a great question and and 101 00:07:56.149 --> 00:07:59.139 I'm going to answer it this way. I don't think we disrupted the market 102 00:07:59.180 --> 00:08:03.100 place. I think I would say that we are organizing. As I sit 103 00:08:03.139 --> 00:08:07.980 before, the industry segment is mostly run by mom and pop, which is 104 00:08:07.019 --> 00:08:11.180 okay, you know that's what they want to do. Is Fine. That's 105 00:08:11.259 --> 00:08:13.610 not me. That's not my style, that's not my visions. So my 106 00:08:13.769 --> 00:08:20.730 vision is is the treat the business as a true business. So our franchise 107 00:08:20.810 --> 00:08:24.370 these treat their business as a real business. Our franchise these are from the 108 00:08:24.529 --> 00:08:28.720 business world, so they know how to treat customers. They don't how to 109 00:08:28.800 --> 00:08:31.679 treat manufactures, they know how to answer questions. You know, when we 110 00:08:31.759 --> 00:08:37.159 first started, the manufacturers kind of scratch their heads in the beginning and they 111 00:08:37.200 --> 00:08:39.759 were kind of interested to see where this was going to go because they didn't 112 00:08:39.759 --> 00:08:41.669 really think it was going to work. There there was a okay, will 113 00:08:41.789 --> 00:08:45.830 kind of take a look at you, keep you on the back burner here. 114 00:08:46.750 --> 00:08:50.549 But what happened is a year later we have over a dozen manufacturers that 115 00:08:50.789 --> 00:08:56.059 use us now as their preferred sir first visors. They may called businessing technicians 116 00:08:56.340 --> 00:09:01.860 first, and the reason is again because our owners their business people. They 117 00:09:01.899 --> 00:09:05.620 came from the business world, so they understand that when they get a lead 118 00:09:05.700 --> 00:09:09.179 from manufacturer the I better follow up on that because this is this is bread 119 00:09:09.179 --> 00:09:13.570 and butter. Then the cops don't have that feeling of bill put that lead 120 00:09:13.610 --> 00:09:16.090 aside. They may stay out the beautiful band, but I'm going to go 121 00:09:16.169 --> 00:09:20.009 fishing and stay Wenna. That's not what we do. This is a real 122 00:09:20.129 --> 00:09:24.090 business. So so when we're asked to do something, we're going to do 123 00:09:24.210 --> 00:09:26.879 it, and the manufacturers love that because that means they have a happy customer 124 00:09:26.919 --> 00:09:31.919 because we respond quickly. So I guess you could say, you know, 125 00:09:31.240 --> 00:09:37.600 did we disrupt the marketplace? Probably, but in the meantime work organizing it 126 00:09:37.840 --> 00:09:41.269 as well. I like that it's almost taken a tried in true business model 127 00:09:41.350 --> 00:09:45.750 and organizing it. Yeah, yeah, that makes perfect sense to me. 128 00:09:46.549 --> 00:09:50.750 I know that you've been experiencing a tremendous amount of growth in a short period 129 00:09:50.830 --> 00:09:58.620 of time. Why do you attribute to this significant growth? It's the the 130 00:10:01.700 --> 00:10:05.580 growth has come because of the style of the business. Its service business, 131 00:10:05.620 --> 00:10:09.090 its need based, it's low cost. Actually, I just got a call, 132 00:10:09.250 --> 00:10:13.570 a call from another franchise worth the other days that done. You Know 133 00:10:13.649 --> 00:10:16.370 How lucky you are that you have a home based business or low cost business, 134 00:10:16.769 --> 00:10:20.129 because this franches were had brick and mortar. He's in my franchise, 135 00:10:20.210 --> 00:10:24.759 my franchise are dying because they had, you know, they had all these 136 00:10:24.759 --> 00:10:30.559 high expenses. We don't. So low overhead can be a home based business. 137 00:10:30.879 --> 00:10:35.350 Recurring revenue is huge in our business. Getting those preventative maintenance contracts with 138 00:10:35.750 --> 00:10:39.789 with your commercial clients and with your residential clients. Once you get that recurring 139 00:10:39.870 --> 00:10:43.429 revenue, you can really build a business. You know you're going to get 140 00:10:43.750 --> 00:10:48.990 ten contracts this month, twenty contracts that month. We have over four hundred 141 00:10:48.029 --> 00:10:52.460 contracts down my existant distance. HMM. That's guaranteed money with with with a 142 00:10:52.580 --> 00:10:58.940 ninety eight percent retention rate. That's huge. You could really sit down and 143 00:10:58.100 --> 00:11:03.139 write a business and that's what people like. Service business. Again, if 144 00:11:03.220 --> 00:11:09.730 I kind of joke where we are open, we're covid resistance because Kansas City, 145 00:11:09.769 --> 00:11:11.210 one of our friends has he he is has only been up in for 146 00:11:11.409 --> 00:11:16.009 months and he is blown it out of the world. He's just going crazy. 147 00:11:16.970 --> 00:11:18.720 So it's just checks a lot of the boxes for a lot of people. 148 00:11:18.720 --> 00:11:22.480 They don't want to spend a lot of money. They want service business. 149 00:11:22.600 --> 00:11:24.960 Is Great because we're not selling a product. Would work for selling a 150 00:11:26.039 --> 00:11:28.960 service and it's always going to do this. It's always going to be there. 151 00:11:28.320 --> 00:11:33.230 No inventory, as it is their inventory and post tool none, maybe, 152 00:11:33.509 --> 00:11:37.909 maybe a hundred dollars worth. Oh Wow, okay, and I mean 153 00:11:37.029 --> 00:11:39.990 just I mean you're right, that's a very attractive business. Small all right, 154 00:11:41.070 --> 00:11:43.710 service space. Need Bas low cost, low overhead, reoccurring revenue. 155 00:11:45.149 --> 00:11:46.659 I like the ring to have those right check, check, check, check 156 00:11:48.379 --> 00:11:54.019 and code resistant. I like that. All works for me too. A 157 00:11:54.259 --> 00:12:01.259 curiosity as a franchise, are you the one that is actually the technician in 158 00:12:01.299 --> 00:12:05.090 the business? Are you hiring those to be the technician of the machines? 159 00:12:05.690 --> 00:12:11.009 So what we ask from our our franchise's is there's two types. You know, 160 00:12:11.090 --> 00:12:15.450 you could be the owner operator or you can we you can work on 161 00:12:15.570 --> 00:12:18.200 the business, you go work in the business. Makes Sense. We would 162 00:12:18.200 --> 00:12:20.399 rather have our franchises work on the business, like I did, not in 163 00:12:20.519 --> 00:12:24.360 the business to if you're working in the business, that means your owner operative, 164 00:12:24.360 --> 00:12:28.440 I mean your mom pop, so that means your revenue is limited just 165 00:12:28.559 --> 00:12:31.269 to you was working on the business. What I like to do is get 166 00:12:31.309 --> 00:12:35.389 the owner of that franchise out there and do the networking and do that, 167 00:12:35.509 --> 00:12:39.470 you know, the meeting the people and just talking and selling, and then 168 00:12:39.470 --> 00:12:43.779 hire those and then hire those technicians to do the work for you, because 169 00:12:43.779 --> 00:12:46.460 you never going to grow if you if you can't do that. So yes, 170 00:12:48.100 --> 00:12:52.620 we hire the technicians of each franchise is so hires their own technician makes 171 00:12:52.700 --> 00:12:56.059 sense. So really that executive model, like you said, Um, I 172 00:12:56.179 --> 00:12:58.690 don't profile of franchise are those that want to work on the business, hire 173 00:12:58.730 --> 00:13:03.970 those to work in the business. Makes Sense. Yeah, would you like 174 00:13:03.049 --> 00:13:07.970 to share a little bit about what does the training and support program look like 175 00:13:07.289 --> 00:13:13.320 for your franchise's sure there's the training of support. Is is pretty easy. 176 00:13:13.440 --> 00:13:16.600 So you have two different types. You're going to have training for your owner, 177 00:13:16.879 --> 00:13:20.720 which is the administrator, which is the Admin, and you're going to 178 00:13:20.840 --> 00:13:24.360 have training for your technicians. To the Admin can take up maybe two days 179 00:13:24.399 --> 00:13:28.669 and basically that's learning our accounting system, learning quick books, learning to charge 180 00:13:28.710 --> 00:13:33.990 of account, learning how to voice at learning how to collect build, learning 181 00:13:33.029 --> 00:13:37.190 how to communicate with customers, to schedule stuff like that. The good thing 182 00:13:37.269 --> 00:13:43.580 about that is, especially in today's environment, is if the administration part of 183 00:13:43.700 --> 00:13:46.700 the training can be done virtuless so they don't have to come here the worst 184 00:13:46.740 --> 00:13:50.659 case scenario, and we have done a couple, maybe one or two, 185 00:13:50.059 --> 00:13:54.539 virtually just for one reason or another. So that's that's okay. I would 186 00:13:54.539 --> 00:13:58.850 rather have the owner come here because I like the owner to ride with our 187 00:13:58.929 --> 00:14:03.490 text for there to just to get more experience to see what's going on out 188 00:14:03.529 --> 00:14:05.929 in the field, you know, because you have to learn the walls, 189 00:14:05.970 --> 00:14:07.730 to walk and talk the talk. You can't go out there and say something 190 00:14:07.769 --> 00:14:11.000 that you don't know. So I would rather them come here, but if 191 00:14:11.039 --> 00:14:18.240 for some reason they can't pack in. Now the technician train is basically there 192 00:14:18.360 --> 00:14:20.440 isn't a school to go to. You don't go to school fitness and they 193 00:14:20.519 --> 00:14:24.909 teach you how effects exercise equipment. So we have to come up with that 194 00:14:24.029 --> 00:14:30.110 by ourselves and what we did was is the technicians come in and I assign 195 00:14:30.230 --> 00:14:33.590 them are a director of operations assigns them to each one of our technicians. 196 00:14:33.710 --> 00:14:37.509 So they have a little they take a little piece from each one of our 197 00:14:37.580 --> 00:14:41.580 five technicians will teach them something different and then the last couple days will be 198 00:14:41.740 --> 00:14:46.379 with our service manage to pet and pat will really groom them. Bring them 199 00:14:46.419 --> 00:14:50.379 at the field to see what they've learned, bring a back here to the 200 00:14:50.419 --> 00:14:52.169 augue in our little back room, train them there, kind of have a 201 00:14:52.210 --> 00:15:00.169 question and answer situation thing. So so it's pretty in depth and the technician 202 00:15:00.210 --> 00:15:01.970 training is about a week and most of them get through it in a pen 203 00:15:03.250 --> 00:15:07.960 about a week. However, if pat thinks that the technician needs a little 204 00:15:07.960 --> 00:15:11.440 bit more training, that will go to the owner and say, you know, 205 00:15:11.200 --> 00:15:13.799 George's getting it, but it's just not there. We have them for 206 00:15:13.919 --> 00:15:18.759 just a couple more days and then we'll be ready. So that's the training 207 00:15:18.799 --> 00:15:22.590 part. The support part is really important to me because I actually went through 208 00:15:22.590 --> 00:15:24.789 this by myself. Given example, when I was out in the field, 209 00:15:26.990 --> 00:15:30.309 I was stopped diagnosing and tread. I just couldn't figure it out because calling 210 00:15:30.350 --> 00:15:33.070 the manufacturer, calling the manufacture, I wasn't getting anywhere. That the owner 211 00:15:33.110 --> 00:15:37.100 came over to me said down them, I'm not paying you for three hours 212 00:15:37.100 --> 00:15:41.379 staying here scratching spreshing your head. So why? I said to myself before 213 00:15:41.379 --> 00:15:46.019 I wrote my Fud and getting the phrase, I said we need a really 214 00:15:46.100 --> 00:15:50.049 great support system. So I developed that before today anything else, and basically 215 00:15:50.090 --> 00:15:54.490 our support system. He's us. It's my service manager here. He's been 216 00:15:54.529 --> 00:15:56.049 in he's been in servicing for two thousand and twenty five years or so. 217 00:15:56.330 --> 00:16:00.610 He probably knows more than the manufacture. So we have the fant we have 218 00:16:00.730 --> 00:16:04.639 the technicians call the manufactures if they can't get through the manufacturers, and they 219 00:16:04.679 --> 00:16:08.879 called Pat and a pat doesn't understand it. And Pat we use today's technology 220 00:16:10.000 --> 00:16:14.080 something simple as spacetime. It's like, you know, face spacetime and tattle 221 00:16:14.120 --> 00:16:17.080 say, okay, we'll put this wire over here, put that wherever there. 222 00:16:17.120 --> 00:16:18.789 How does it work? Bloom expect, just like you have pat next 223 00:16:18.789 --> 00:16:23.070 to amaze. That is an available. Then the technician has the five business 224 00:16:23.110 --> 00:16:26.629 cards, but my other technician. So we're always there. We always want 225 00:16:26.710 --> 00:16:33.019 support because we can rat be embarrassed by having our technician or anybody's technician looking 226 00:16:33.100 --> 00:16:37.139 over piece of equipment for fifteen minutes in discratching their heads and think I just 227 00:16:37.220 --> 00:16:41.740 came figure gover thing out. So we need that support and that's that support 228 00:16:41.179 --> 00:16:45.580 is very, very important to it. I just I get so intrigued and 229 00:16:45.740 --> 00:16:52.450 inspired by sort of these these service business models like you're referring to and basically 230 00:16:52.730 --> 00:16:57.450 wrapping technology around in a way that's going to help with that ride. And 231 00:16:57.690 --> 00:17:02.799 I call it huber rising a business because basically what you're doing you're taking to 232 00:17:02.840 --> 00:17:07.960 tried in true business model and you're wrapping technology around it from to provide the 233 00:17:07.000 --> 00:17:12.839 support that's needed for your technicians. So that's great and saying current right, 234 00:17:12.880 --> 00:17:18.950 it's about staying current. Very important. Absolutely. So I noticed. Yeah, 235 00:17:19.029 --> 00:17:23.390 please go ahead. said. The other support that we give is our 236 00:17:23.430 --> 00:17:26.509 grand open marketing support. Now that's that's huge. Once the fringe is these 237 00:17:26.549 --> 00:17:30.740 signs finds on. You know, we have a really, really strong grand 238 00:17:30.819 --> 00:17:34.660 open marketing program that's that, and that's bag support for the for the new 239 00:17:34.740 --> 00:17:40.500 franchise. That at the social media sales and knee generation and PR like, 240 00:17:40.700 --> 00:17:44.220 like par and so forth. But that is another good support system that we 241 00:17:44.289 --> 00:17:48.049 had. That's great. I want to and that's really a nice seguay, 242 00:17:48.130 --> 00:17:53.210 because of fitness machine technicians, your actual you are a client of power brand 243 00:17:53.329 --> 00:17:57.170 communications, which is Karen Marie who we have on the on the show today 244 00:17:57.250 --> 00:18:03.319 to yeah, so, Karen, I'd like to share with our listeners a 245 00:18:03.359 --> 00:18:07.359 little bit about yourself, and I know that you've done one little job with 246 00:18:07.440 --> 00:18:14.190 fitness machine technicians, but there's some universal things that many franchise ors and franchise 247 00:18:14.230 --> 00:18:18.349 these can learn about how to be effective when they open up in a new 248 00:18:18.390 --> 00:18:22.630 market. But before we dive into that, let's tell our listeners a little 249 00:18:22.630 --> 00:18:27.619 bit about you. Currently you are with powers brands communications, powers brand communications, 250 00:18:27.859 --> 00:18:30.299 PBC, and we laugh about that. Because we're in the pro business 251 00:18:30.339 --> 00:18:36.900 channel, which we refer to as PBC as well. But your role is 252 00:18:36.940 --> 00:18:41.650 vice president at powers brand communications and you bring more than twenty years of pre 253 00:18:41.730 --> 00:18:48.369 experience working with the variety of national and regional clients on communication components ranging from 254 00:18:48.450 --> 00:18:55.720 media relations and digital content, event planning community outreach. Your particular expertise is 255 00:18:55.960 --> 00:19:03.240 really driving awareness for both franchise or brands and local franchise's through targeted media and 256 00:19:03.359 --> 00:19:10.269 community outreach. So let's get started there. What does the franchise need to 257 00:19:10.349 --> 00:19:17.470 know about PR as they are opening up in a new market? Well, 258 00:19:17.829 --> 00:19:21.829 thank you for that introduction. So I think when you look at a franchise 259 00:19:21.910 --> 00:19:26.579 like fitness machine technician, and as done mentioned, he put who put together 260 00:19:26.059 --> 00:19:32.140 a great network of support for his franchise these and part of that is grand 261 00:19:32.220 --> 00:19:36.380 opening support. And again, as you mentioned, that can include a number 262 00:19:36.380 --> 00:19:44.210 of different tactics from fbeo digital advertising, maybe direct mail, maybe traditional advertising, 263 00:19:44.329 --> 00:19:47.410 you know go boards or that kind of advertising, and P are is 264 00:19:47.529 --> 00:19:52.410 one of those components. So when we work, when we talk to Franchisees 265 00:19:52.450 --> 00:19:56.599 every day, they're excited they have found this opportunity. is going to be 266 00:19:56.640 --> 00:19:59.720 a sit there ready to get counting. They have a lot to do. 267 00:19:59.920 --> 00:20:04.240 There's a lot on their plate. So PR and the grand opening can sometimes 268 00:20:04.400 --> 00:20:08.109 while down the list. So that's kind of where we come in. So 269 00:20:08.230 --> 00:20:12.829 we help them get ready for their big day and really position themselves to really 270 00:20:12.829 --> 00:20:17.309 start building awareness. They need their brand to get to be known in the 271 00:20:17.349 --> 00:20:23.099 community and really among those target audiences as yeah, I mean ultimately, when 272 00:20:23.140 --> 00:20:26.500 you you're having that grand opening, you want to really be able to maximize 273 00:20:26.539 --> 00:20:32.859 that local grand opening. Could you guess some additional I mean examples? That's 274 00:20:32.900 --> 00:20:38.609 how to maximize that grand opening with pre absolutely. So what we do, 275 00:20:38.809 --> 00:20:42.329 and this is really what I loved about my job, is we have a 276 00:20:42.450 --> 00:20:47.450 grand opening campaign for each franchise, a and that gets picked off with an 277 00:20:47.490 --> 00:20:51.400 introductory call, and this is when I gets to get on the song with 278 00:20:51.480 --> 00:20:56.279 the franchise and hear their story. You know how they found it making technicians 279 00:20:56.839 --> 00:21:00.559 and a little bit about their background, and we hear about all different backgrounds. 280 00:21:00.720 --> 00:21:06.029 There's one couple that owns a franchise in Britain, Baltimore, and the 281 00:21:06.109 --> 00:21:10.670 husband has fitness and fitness experience and the wife has business experience that they're just 282 00:21:10.750 --> 00:21:15.589 kind of a great combination to come together for this. There's a veteran owned 283 00:21:15.630 --> 00:21:19.339 franchise in California. We have a very interesting story about what brought him to 284 00:21:19.420 --> 00:21:26.380 fits. So we all now is we use multiple services and businesses in our 285 00:21:26.420 --> 00:21:30.339 local area. It's nice to have that human connection to the kind of a 286 00:21:30.380 --> 00:21:33.289 face behind the business. Absolutely. So that's really what we try to get. 287 00:21:33.450 --> 00:21:37.490 What we try to get to it and and get out with the grand 288 00:21:37.529 --> 00:21:41.009 opening. So following that conversation, we put together a press really and that 289 00:21:41.170 --> 00:21:47.240 really helps build the brand awareness because that gets us the opportunity to explain what 290 00:21:47.400 --> 00:21:51.960 fitness machine technicis in this with services they provide, and then also give that 291 00:21:52.200 --> 00:21:56.160 personal touch. And the second fun thing we do, because it's not a 292 00:21:56.279 --> 00:22:02.750 brickin mortar franchise, if we encourage the franchise you to take a picture, 293 00:22:02.869 --> 00:22:07.750 that a expresses their personality a little bit and the gets the brands across. 294 00:22:07.430 --> 00:22:11.109 So a lot of our franchisees do a picture in front of their branded car, 295 00:22:11.549 --> 00:22:17.140 their wraps vehicle on or even in front of a keep the fitness equipment. 296 00:22:17.420 --> 00:22:21.019 You know what, the lot behind it or something even gone to their 297 00:22:21.099 --> 00:22:25.380 local teams. A commerce gotten a more traditional kind of Pris and cutting fixture. 298 00:22:25.579 --> 00:22:27.859 This is something that really goes their enthusy as I'm going to put from 299 00:22:27.859 --> 00:22:33.730 up the brand so that, on that say, one our job is to 300 00:22:33.809 --> 00:22:38.690 get that out online and also the local media contact. That really gets their 301 00:22:38.730 --> 00:22:47.200 parking audience. So can I jump up from fix their absolutely. So carn 302 00:22:47.240 --> 00:22:48.400 mentioned, you know, the press release, which is very, very important 303 00:22:48.440 --> 00:22:52.960 for it, and you know taking the picture, taking the picture of the 304 00:22:52.079 --> 00:22:56.480 Kennedy, excuse me, the franchise in front of the car. Or give 305 00:22:56.519 --> 00:23:00.230 you a great example of our Chicago Franchise. He's Benas. She was picked 306 00:23:00.269 --> 00:23:06.150 up by one of the PR releases, like Club Business International. That's that's 307 00:23:06.430 --> 00:23:12.579 largest club magazine in the United States. That's the magazine that is that is 308 00:23:12.619 --> 00:23:17.500 published by Eartha, which is the international health, Wag and Sports Association and 309 00:23:17.619 --> 00:23:22.900 they're the largest association in the United States and Canada for fitness centers and who 310 00:23:22.940 --> 00:23:26.579 are basically anyone in the fitness business, and they, that large group, 311 00:23:26.900 --> 00:23:30.849 picked us up, a little small FMC, and they noticed in the story 312 00:23:30.569 --> 00:23:34.089 that one of the reason that be picked it up is that is that for 313 00:23:34.170 --> 00:23:42.319 Nice was a woman on business starting FMT in Chicago and also was on the 314 00:23:42.640 --> 00:23:48.400 Chicago Foundation for women. So really great. When I got that magazine and 315 00:23:48.480 --> 00:23:49.920 I saw one of my Franchisees, think you got to be kidding it. 316 00:23:51.240 --> 00:23:56.069 It's wonderful. That is exciting. There's something, yeah, there's something about 317 00:23:56.069 --> 00:24:00.990 seeing things in print or even online digitally that's representing what you do. It 318 00:24:02.470 --> 00:24:06.950 just really starts. I just going by the way, at dawn I remember 319 00:24:06.990 --> 00:24:11.700 seeing you on Fitness Dictionary magazine, you know, and that's that was it. 320 00:24:11.819 --> 00:24:15.539 That was a great experience. You know, when Joe called over and 321 00:24:15.579 --> 00:24:17.859 said, Hey, do you want to be on the club I was like 322 00:24:18.019 --> 00:24:23.809 what? And Corrections Franchise Dictionary magazine. I said fitness teacher Maggot. I 323 00:24:23.849 --> 00:24:30.250 think it just came up with another thing step. There's great anyway with that, 324 00:24:30.490 --> 00:24:33.170 with being on the cover. That interesting starer being on the cover franchise 325 00:24:33.210 --> 00:24:38.839 dictionary. We actually got a franchise out of that. Guy By guy in 326 00:24:38.880 --> 00:24:44.720 Nashville read the article. HMM, called called called us up right away and 327 00:24:44.839 --> 00:24:48.119 said I need to attend your next every day. That's great, and then 328 00:24:48.839 --> 00:24:51.880 he'd loved it and then we came to the annual meeting and boom, you 329 00:24:51.920 --> 00:24:55.869 find up right away. That's that magazine works. It's out there. Yes, 330 00:24:56.109 --> 00:24:57.710 yeah, then that's what it's about. Is Visibility. Right, people 331 00:24:57.750 --> 00:25:02.349 don't people don't know. Unless you you share, you don't know what you 332 00:25:02.390 --> 00:25:07.380 don't know. Since I so on that note, Karen, I mean that's 333 00:25:07.460 --> 00:25:11.700 one thing to get started bright. You have that local grand opening. Excellent 334 00:25:11.859 --> 00:25:15.619 steps to to start creating that visibility. How do you sustain the momentum? 335 00:25:18.259 --> 00:25:21.569 Well, there's a number of different ways to do you bet than. That's 336 00:25:21.609 --> 00:25:25.970 a very important point. The the opening is just, you know, kind 337 00:25:25.970 --> 00:25:30.609 of a kickoff to helping you build awareness and ultimately give business. So one 338 00:25:30.329 --> 00:25:37.319 thing that we notice in kind of support Don Pole missing behind founding the company 339 00:25:37.839 --> 00:25:41.640 is that people are googling fixed my trade long. People are googling manage department 340 00:25:41.720 --> 00:25:47.400 complex looking for reliable over their service. So what we want to do is 341 00:25:47.480 --> 00:25:52.990 try to be the answers to that search worry right. So so online, 342 00:25:52.029 --> 00:25:56.670 Google ads and other digital marketing tactics are a great way to really make sure 343 00:25:56.710 --> 00:26:03.750 you're getting right to your target audience. We also encourage, you know, 344 00:26:03.869 --> 00:26:08.059 maybe some again will come into some more traditional advertising options and then also, 345 00:26:08.740 --> 00:26:14.099 you know, direct mail might be an opportunity that work. And then, 346 00:26:14.180 --> 00:26:17.460 now that you're kind of getting your business going and hitting the ground running, 347 00:26:17.460 --> 00:26:22.690 hopefully, you know, maybe sponsoring a local event or a local team or 348 00:26:22.170 --> 00:26:27.130 getting involved with a nonprofit to really start getting your name out there. And 349 00:26:27.210 --> 00:26:33.279 then another thing from a more traditional public relations approach is media relations. So 350 00:26:33.359 --> 00:26:38.319 when you do your send that, we send out your press relief announcing that 351 00:26:38.359 --> 00:26:42.240 the franchise is open. That's just the beginning of the relationship with those of 352 00:26:42.319 --> 00:26:45.440 put and we reach out the small business reporters. You know, hey, 353 00:26:45.559 --> 00:26:49.029 this is a new local business and that's always a great angle. We have 354 00:26:49.109 --> 00:26:52.869 to reach out the fitness reporters, the sort of the resource for them, 355 00:26:53.150 --> 00:26:57.069 you know, if they're just writing an article. For example, in January 356 00:26:57.109 --> 00:27:03.140 we work on articles about New York resolutions and dusting off the treadmill and how 357 00:27:03.220 --> 00:27:04.819 to know if your treadmill needs to be repaired and, you know, pride, 358 00:27:04.859 --> 00:27:08.940 simple things you can do, those kinds of opportunities to just kind of 359 00:27:08.980 --> 00:27:14.380 keep the names front and center and really start evolving as a resource in the 360 00:27:14.420 --> 00:27:17.769 community. Yeah, it is. That's very simple to do. Yeah, 361 00:27:17.930 --> 00:27:19.690 as the saying it sounds like it is. It is for a building process, 362 00:27:19.690 --> 00:27:22.609 right, you're not gonna be able to do all of this all at 363 00:27:22.650 --> 00:27:26.410 wance. No, that makes perfect sent exactly. And again, when we're 364 00:27:26.410 --> 00:27:30.279 talking to the Franchisees, you know they're busy and hopefully they're, you know, 365 00:27:30.359 --> 00:27:36.000 busy out on jobs. So we talked to them about putting together a 366 00:27:36.799 --> 00:27:41.160 stated marketing plan for that. You know, we're using these different tactic or 367 00:27:41.240 --> 00:27:44.789 not growing them all out there at the same time, but we're being really 368 00:27:44.829 --> 00:27:48.349 thoughtful about it and doing it in a way that that they can manage absolutely. 369 00:27:48.470 --> 00:27:52.829 And speaking of media, obviously we've got you on the Franchise Business Radio 370 00:27:52.910 --> 00:27:56.670 Show and I know you have a local franchise here in Atlanta. So when 371 00:27:56.670 --> 00:28:00.980 things open up, maybe we'll get them in the studio. Yeah, absolutely. 372 00:28:02.740 --> 00:28:07.579 So we've been talking a lot about the franchise level right the grand opening. 373 00:28:07.779 --> 00:28:11.059 You know how to sustain the momentum in your local market. I'd like 374 00:28:11.299 --> 00:28:14.849 to go to the franchise or side. So, Dawn, you know their 375 00:28:14.930 --> 00:28:19.369 PR's important to you to so, Karen, promoting the brand on a regional 376 00:28:19.569 --> 00:28:26.170 and national level. What happens there? Well, have you referenced earlier? 377 00:28:26.210 --> 00:28:30.200 Can there's so many franchises out there. So when you're trying to attract potential 378 00:28:30.279 --> 00:28:34.880 franchise weed, you really need to pick out among the crowd. So it's 379 00:28:34.960 --> 00:28:40.240 important to start getting your name out there. And you know, we start 380 00:28:40.319 --> 00:28:44.390 right at the point of when franchise to back. Decide to go national and 381 00:28:44.950 --> 00:28:48.390 try to reach out to new business. On our for example, it's gone. 382 00:28:48.390 --> 00:28:52.789 We did it locally with the PHILDOP the enquirer. He based here and 383 00:28:53.029 --> 00:28:57.180 we got a great business article out of that. And the beauty of pre 384 00:28:57.259 --> 00:29:02.180 also is that it's not with one article that hits and boom the dot frum. 385 00:29:02.299 --> 00:29:04.420 You know, it can be repared, you can post it on all 386 00:29:04.500 --> 00:29:11.369 of your social media channels. But interestingly the phild off the mquire online got 387 00:29:11.490 --> 00:29:17.009 picks up by newspapers across the country. So dawn was able to he was 388 00:29:17.049 --> 00:29:22.450 getting called what's on later that day from across the country from it hosted candidates. 389 00:29:23.720 --> 00:29:27.039 Wow, you know we're going to have to dawn, we're going to 390 00:29:27.079 --> 00:29:30.519 have to get you in with the eagles there in fixing their fitness equipment. 391 00:29:36.039 --> 00:29:41.309 Fly, eagles fly. There you go. That's what you're a lot to 392 00:29:41.349 --> 00:29:47.630 say. That important radio. You might that is all good. That's great. 393 00:29:48.990 --> 00:29:52.259 was there anything in just wrapping up? Dawn and Karen, is there 394 00:29:52.339 --> 00:29:59.819 anything else you would like to add or share with our listeners? Let me 395 00:29:59.980 --> 00:30:02.779 think about that. I think. I think we've covered a lot of different 396 00:30:02.819 --> 00:30:07.769 things. I think I think they got a good background, the the characteristics 397 00:30:07.849 --> 00:30:15.650 maybe for like an ideal franchise Z hmm, it's somebody that has a business 398 00:30:15.690 --> 00:30:21.839 background. That that's helpful, to be personable, to have some mechanical building 399 00:30:22.279 --> 00:30:25.640 because, you know, if they don't have any kind of ability, you're 400 00:30:26.160 --> 00:30:29.000 the owners going to have to understand what a drive belt is, what if 401 00:30:29.000 --> 00:30:30.440 what a lot of control board, which is when an upper pc is, 402 00:30:30.440 --> 00:30:33.680 and we're going to teach them all that. But if they had some kind 403 00:30:33.720 --> 00:30:36.549 of ability, they're going to kick it up a lot faster. You know, 404 00:30:37.029 --> 00:30:40.990 sales experience help someone who wants to work on the business, not in 405 00:30:41.029 --> 00:30:45.349 the business which really talked about, but that that's real, real important stuff. 406 00:30:45.910 --> 00:30:48.910 I just want for excellent thank you, Karen. Anything you talk and 407 00:30:48.950 --> 00:30:55.779 I would yeah, I would just createry. The fact that a potential franchise 408 00:30:56.099 --> 00:31:00.019 joint fitness machine technicson really has to support them. I mean I think there's 409 00:31:00.059 --> 00:31:04.170 so many unknown factors when you're looking into franchises, and I think our team 410 00:31:04.250 --> 00:31:07.210 being one of one of the support teams, but I think there's so much 411 00:31:07.529 --> 00:31:12.730 are they know what they're doing. They've opened so many territories and you know 412 00:31:12.849 --> 00:31:18.200 they had the system down and part of that is public relations and learning how 413 00:31:18.240 --> 00:31:22.400 that can support and really get your business selling. And I think you're having 414 00:31:22.400 --> 00:31:26.640 kind of a comfort level knowing that you won't be you won't be alone in 415 00:31:26.799 --> 00:31:30.359 watching a business. Excellent, excellent. Thank you well, thanks. Thank 416 00:31:30.359 --> 00:31:36.029 you very much both of you for sharing. Don really enjoyed learning more about 417 00:31:36.069 --> 00:31:41.309 the history and your growth with fitness machine technicians. And Karen, thank you 418 00:31:41.390 --> 00:31:45.509 so much for the insight on PR and really how to help local franchise's get 419 00:31:45.589 --> 00:31:52.619 their business successfully launched and have that and sustained through PR and marketing efforts. 420 00:31:52.740 --> 00:31:57.900 A great insight from both of you. Thanks so much for that with it. 421 00:31:59.619 --> 00:32:02.410 Yeah, absolutely, and I will share with you, since we've mentioned 422 00:32:02.490 --> 00:32:08.650 Franchise Dictionary magazine, we will definitely be recognizing this show in Franchise Dictionary magazine 423 00:32:08.690 --> 00:32:13.970 and a future addition there. With that being said, I also want to 424 00:32:14.009 --> 00:32:17.640 say thank you very much to our listeners as well as our sponsors. Are 425 00:32:17.759 --> 00:32:23.160 Sponsors being franchise dot city, a better way to buy a franchise, also 426 00:32:23.200 --> 00:32:30.069 made possible by France serve the world's largest franchise consulting and expansion organization. And 427 00:32:30.190 --> 00:32:34.390 I also want to say if you are listening and you do have an interest 428 00:32:34.630 --> 00:32:40.230 in learning about franchise business ownership and specifically fitness machine technicians, please don't hesitate 429 00:32:40.349 --> 00:32:45.019 to call me. As the host of Franchise Business Radio Show, I'm also 430 00:32:45.019 --> 00:32:51.579 a certified franchise consultant and I specialized and helping individuals on selecting a franchise and 431 00:32:51.779 --> 00:32:55.619 being effective in their due diligence so they can make an educated and informed decision. 432 00:32:55.779 --> 00:33:00.410 It's all about alignment and, just like Don with sharing, you know, 433 00:33:00.609 --> 00:33:06.210 there are certain criterias that franchise ors look for in a perspective franchise Z 434 00:33:06.730 --> 00:33:09.609 so I'd be happy to offer a complimentary franchise consultation. has contact me, 435 00:33:09.769 --> 00:33:15.359 I can easily be reached at Pam at franchise intellectcom, or feel free to 436 00:33:15.400 --> 00:33:21.079 call me at eight four seven, nine seven, zero, eight seven six 437 00:33:21.359 --> 00:33:24.279 five. Again, thank you for our listeners. We are signing off and 438 00:33:24.519 --> 00:33:30.789 thank you to our guests have a wonderful day. Thank you again for joining 439 00:33:30.829 --> 00:33:36.349 Pamla curry and her guest for the Franchise Business Radio Show sponsored by franchise intellect. 440 00:33:36.430 --> 00:33:40.700 Knowledge of the franchise community for franchise selection. More Info at franchise intellectcom. 441 00:33:40.940 --> 00:33:45.339 Also made possible in part by franchise dot city, a better way to 442 00:33:45.420 --> 00:33:49.700 buy our franchise. More Info at franchise dot city and frand serve the world's 443 00:33:49.700 --> 00:33:54.380 largest franchise consulting and expansion organization. More Info at Fran servecom. Use the 444 00:33:54.420 --> 00:33:59.410 social media links here to share today's show and check out more episodes at Franchise 445 00:33:59.490 --> 00:34:00.890 Business Radiocom

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